Criticism of Earth Day and Bright Green Environmental Group

29 May 2013

The convergence of technological change and social innovation provide the most successful path to sustainable development of a healthy earth, according to the ideology of bright green environmentalism. Those in the bright green camp are among the environmentalists that have grown critical of Earth Day.

The bright green environmentalists say that Earth Day has come to symbolize the marginalization of environmental sustainability, and that the celebration itself has outlived its usefulness.

Earth Day has two observance days, and both are held annually. One is celebrated during the spring in the northern hemisphere, around March 20th, and one is observed in autumn in the southern hemisphere. The United States celebrates Earth Day on April 22nd, although some cities extend the celebration to a week starting on April 16th and ending on the 22nd.

This week hundreds of thousands of environmentally-conscious people will protest, and get together at concerts, neighborhood clean-ups and tree-plantings. Bright green claims that these Earth Day volunteers will “accomplish almost nothing.’ These environmentalists complain that Earth Day has become less revolutionary and more meaningless with each passing year since its inception. They criticize it because it is moving away from “comprehensive sustainability that drives all rational environmentalism.” They state, “Earth Day has served its time, and must go.”

Bright Green makes the point that Earth Day has become an empty ritual of sympathy for environmental sanity. We leave these huge carbon footprints, they say, and then have this one (or two) day(s) where we attempt to atone by popularizing small acts like returning bottles, bringing your own bag when shopping, and turning off the running water when you brush your teeth. Compared to our carbon footprints, these acts are meaningless, “without systemic action as well.” They state, “The strategy of recycling as a gateway drug–get them hooked on it and we can move them on to harder stuff–has failed miserably.”

Bright Green wants to see people stop the environmental gesturing and “gestural shopping” celebrated on Earth Day. Slap a green label on anything and people are expected to eat it up, and often they do. That’s about in the same category as the model in the wet t-shirt posing for something called Global Cool which is supposedly against global warming. It’s time to get serious about the real issues and take real action that will change things not just pay lip service and meaningless gesturing to them.

There is not even a fundamental strategy for widespread global collapse amidst the fun and games and posturing of Earth Day. Antarctica slipped into the ocean this week more than it ever had. The result will be the warming of the ocean and increased global warming. But Joe Cool is going around on Earth Day patting himself on the back for the purchase of a green well-designed cup holder for his eight-cylinder car. If he won’t trade the car for a bike, will he at least stop using the air conditioning to be part of the solution?

Bright green attributes the apathy towards real problem-solving and finding real solutions to the fact that the catastrophe has so far not affected wealthy white people much. Only poor people in poverty-stricken regions like Mississippi, New Orleans, Haiti and Rwanda know what’s really happening and see the future clearly because they are living in it. Climate change kills 150,000 people a year, or the equivalent of a 9/11 every week. But its primarily happening to poor people in poverty-stricken regions of Africa, South Asia and the Middle East, to name a few.

Doing Earth Day good deeds will not result in sustainability of the planet, bright green wants people to understand. Failure is entirely possible by not acting boldly and quickly enough. We are in this together globally, and we all need to work hand-in-hand to change things if we are to save this planet before it is too late.

Bright green wants to trade all the uber- marketing of so-called green products for transparency in marketing. If we are serious about saving the planet, we need to know the ecological and social costs of the products we buy, the services we use, or the actions of the institutions where we work. Demand to know if these products, services and organizations are doing good things in the world or bad.

It is no longer about recycling the plastic bottle. Earth Day will see to that small accomplishment. It’s about “closing the loop at the bioplastic bottle-making plant.” We must take control of the information flow.

We need real sacrifice for a second enlightenment if we are to survive. Bright green environmentalists say Earth Day has accomplished its mission. Environment is now near the top of the global agenda. 30mm keihin carb,Thank you Earth Day. But you can stop now because mere awareness is no longer enough. It’s time for real transformation.




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